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Heuristic Cheat Sheet: 10 methods for improving your marketing
We were recently asked, “Is there a heuristic cheat sheet published that shows all of them at a glance?” MarketingExperiments and its parent research organization, MECLABS Institute, have become well...
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Mental Cost: Your customers pay more than just money
What payment options do you give customers? Credit card? Debit card? Maybe you’re on the cutting edge and allow Bitcoin? Regardless of the final payment methods for a product, you are asking your...
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Adding Content Before Subscription Checkout Increases Product Revenue 38%
Adding content to a process that leads to revenue for a company seems like a bad idea — particularly when that process is already five steps long. But for iReach (at the time, a division of PRNewswire)...
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Landing Page Optimization: How Aetna’s HealthSpire startup generated 638%...
This case study was originally published on MarketingSherpa on April 11, 2018. Denis Mrkva, General Manager, HealthSpire, recently visited MECLABS Institute (parent research organization of...
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Marketing Leadership: Aligning the entire team around the unifying vision is...
Back in high school, I was in a TV production class. And I LOVED it! It was a chance to flex my creative muscles, which I would later turn into a career. The exact same activities I got in trouble for...
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Conversion Marketing and Landing Page Optimization: Don’t overlook the center...
About 10 years ago, conversion marketing and landing page optimization were similarly popular topics. But recently, conversion marketing has pulled away in popularity. If you click on the chart above,...
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Conversion Rate Optimization: 7 tips to improve your ecommerce conversion rates
We recently published median conversion rates for 25 ecommerce product categories in MarketingSherpa (MarketingExperiments’ sister publication). That answers the first question most marketers have —...
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Customer Motivation: How a craft brewery tapped into the element that most...
If you want conversion rate increases, the No. 1 factor to consider is customer motivation, according to the Conversion Sequence Heuristic from MECLABS Institute (parent research organization of...
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In Conversion Optimization, The Loser Takes It All
Most of us at some point in our lives have experienced that creeping, irrational fear of failure, of being an imposter in our chosen profession or deemed “a Loser” for not getting something right the...
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Product Pages Tested: How carefully pinpointing customer anxiety led to a 78%...
The following research was first published in the MECLABS Quarterly Research Digest, July 2014. Product pages are a staple in nearly every business website in existence. Oftentimes, they represent the...
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